Product, marketing and design
A spoken interview can’t judge a portfolio. It can tell you whether the person behind it has a process, takes feedback well and can explain their choices. Review the work separately, then use this interview to hear how they think.
Designers explain decisions best in conversation. The AI’s follow-up questions ask why they made each choice.
What to look for
The questions
Ask them in order. Listen for real details: what happened, what the candidate did, and how it ended.
Strong answer
Explains the problem, the audience and the limits, the directions they tried, why they chose the final one, and what changed after review.
Weak answer
Describes only the result, like “I made it look clean.”
Strong answer
Looked for the problem behind the comment, suggested an option that solved it, and explained their reasoning without getting defensive.
Weak answer
“Clients don’t understand design”, or changed everything without question.
Strong answer
Finds room within the rules for fonts, layout and images, and knows when and how to suggest a change to the guidelines.
Weak answer
Breaks the rules without asking, or produces something generic.
Strong answer
Asks questions to find the real concern, such as nothing standing out as most important, colors too close together, or an unclear message, then shows options.
Weak answer
Makes everything bigger and brighter.
Strong answer
Picks a specific piece and talks about its fonts, layout, color and what was left out, and how each serves its purpose.
Weak answer
“I like minimal design”, with no example.
Strong answer
Mentions things like clearly named layers, measurements, export sizes, color settings, extra image past the trim edge for printing, or reusable parts, depending on where it’s going.
Weak answer
Sends the working file and waits for questions.
Strong answer
Put the main piece first, reused existing templates, and told the team early what would wait.
Weak answer
Worked through the night with no trade-offs, or missed the deadline without warning.
Strong answer
Clearly separates their own work from the art director’s, the copywriter’s or the wider team’s.
Weak answer
Stays vague, or claims all of a team project.
Before the interview
Short form questions the candidate answers before the interview. You read the answers next to the interview. They aren’t scored.
Listen for
Avoid
Use this in LessRounds
Paste the questions into a scripted interview, where the AI reads each question word for word. Add the skills from the scorecard, then share one link. Every graphic designer candidate gets the same questions. You get a score for each skill, with the candidate’s own words that explain it.
No. It tells you how a designer thinks, takes feedback and works within limits. Collect the portfolio as an upload with the interview and review it separately. Tell candidates up front that a portfolio walkthrough or a small paid task comes in a later interview.
Only after the first interview, and keep it small. A short, paid task based on a realistic brief tells you more than a long unpaid one, and strong candidates are more likely to do it.
Start with 100 free credits, enough for about 20 interviews. No credit card or sales call needed.